Cibo Matto - Sugar Water
"Sugar Water"
Cibo Matto (meaning crazy food in Italian), are a New York City based band formed by two Japanese women, Yuka Honda and Miho Hatori in 1994. Initially, the lyrics performed in their songs were primarily concerned with food.
Today Cam had showed us this particular music video in which I thought was very visually impressive. The use of split screen featured throughout is brilliant. This video was created by Michel Gondry and is a fantastic example of what Split Screen can really achieve. Michel Gondry uses a single stream of video that plays in opposite directions within the two sub-frames and is a one take video told on two sides of the screen.
Gondry bases this video in real time yet he flips you around by having the story explained both forwards (left side of the screen) and backwards (right side of the screen). The concept of this video is all about experiencing a story from two different points of view, one forwards and one backwards and Gondry tells this story brilliantly by using the split screen technique.
