The news media are those elements of the mass media that focus on delivering news to the general public. These include print media (newspapers and magazines), broadcast news (radio and television), and more recently the internet (online newspapers, news blogs, etc.)
Examples of newspaper and magazine media are The Sun, The Daily Mail, Heat, Ok! and Nutz.
Heat magazine is a British entertainment magazine published by German company Bauer Media Group. As of 2004 it is one of the biggest selling magazines in the UK, with a regular circulation of over half a million. It's miz of celebrity news, gossip, beauty advice and fashion is primarily aimed at women, although not as directly as in other women's magazines. It also features movie and music reviews, TV listings and major celebrity interviews. Heat was launched in February, 1999 as a general interest magazine, at a cost of more than £4 million. It was not an immediate success with a circulation below 100,000. A series of revamps quickly repositioned the magazine as a less serious, more gossip-orientated magazine aimed at women, and circulation quickly grew.
Editors of Heat are Barry Mcllheney (1999 - 2000), Mark Frifth (2000 - 2008), Julian Linley (2008 - 2009), Sam Delaney (2009 - 2010), Lucie Cave (20ll - present.)
Video.
Televsion and Advertising is a form of communication for marketing and used to encourage or persuade an audience (viewers, readers or listeners) to continue or make some new action. The purpose of advertising may also be to reassure employees or shareholders that a company is viable or successful. Advertising messages are usually paid for by sponsors and viewed via various traditiinal media. Example of Television/Advertising media are the Go Compare advert, Cadbury's, Coca-Cola, PG and BT Broadband.
Coca-Cola is a carbonated soft drinks sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by the Coca-Cola company in Atlanta, Georgia, and is more often referred to simply as Coke (a registered trademark of the Coca-Cola company in the United States since March 27th, 1944.) Coca-Cola was brought out by buisnessman Asa Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft drink market throughout the 20th century.
Digital.
Social media technologies take on many different forms including internet forums, web blogs, social networking, microblogging and podcasts. Examples of digital media Internet/Social Networking are Facebook, Twitter, MySpace, online blogs. Social networking now accounts for 22% of all time spent online in the United States, a total of 234 million people aged 13 and over in the United States used mobile devices for Social Networking in 2009.
Facebook is a social networking website launched in February, 2004, owned and operated by Facebook, Inc. As of June 2012, Facebook has over 955 million active users, more than half of them using Facebook on a mobile device.
Facebook was founded by Mark Zuckerberg with his college room mates and fellow students Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes. The websites membership was initially limited by the founders to Harvard students, but was expanded to other colleges in the Boston area, the Ivy League and Stanford University.
Audio.
A new innovative online advertising media format has recently been used on the internet with varying levels of success. Audio advertisements are 5-30 second audio advertisements played the second a visitor lands on a website. This method is being used on thousands of websites already, this trend has been watched closely by the industry. Upwards of 15,000 website owners are currently placing audio advertisements on their websites as an alternative method to earn income.
Examples of Audio Media are Radio stations such as Plymouth Sound, Radio 1 and 2, Heart and online audio advertising.
In September 2008, it was announced that Plymouth Sound would be rebranded to Heart FM. It was rebranded to Heart FM on 29 March, 2009. By this time, most of the station's programming was produced in London, with local programming broadcast at breakfast everyday and at drivetime each weekday.
Commercial radio stations make most of their revenue seeling airtime to advertisers. Radio advertisements or spots are available when a buisness or service provide consideration, usually cash, in exchange for the station airing their spot or mentioning them on air. The first radio broadcasts aired in the early 1900's. In the United States, on November 2, 1920, KDKA aired the first commercial broadcast. Examples of Radio Advertising are KDKA, AT&T, WGI and WEAF.
KDKA is a radio station licensed to Pittisburgh, Pennsylvania, USA. Created by the Westington Electric Corporation on November 2, 1920 and is the worlds first firrst commercial radio station. Frank Conrad (1874 - 1941) was a radio broadcasting pioneer and is responsible for the founding of the first licensed broadcast station in the world: KDKA.
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